How Thoughtful Storytelling On TikTok Vlogs Led To Building Saffron, A Global Membership Community For Women With Ashna Mankotia, @ohmygoshna
Today, we're thinking about thoughtful storytelling on social media and building global communities for women with Ashna Mankotia, known online as @ohmygoshna.
Outside of her day job as a Senior Product Manager, Ashna started sharing content on social media a few years ago about her life. She shares vlogs highlighting her day and lessons she's picked up along the way. After growing on social platforms, Ashna did the next huge thing – she listened to her community, one that was well craving community. And from her listening, she founded Saffron, a global membership community for women to make authentic friendships, create a life of intention, grow professionally and have some fun. It’s been less than a year since the launch and she already has members in Singapore, various parts of the US and, here at home, in Canada.
In today's episode, we discuss:
Looking at content creation as an art
Stress that comes with growing an audience
Storytelling online
Advice for starting on TikTok
Building Saffron and why community matters
Balancing a full-time job, content creation, building a business and planning a wedding
The power of starting what you've been thinking about
CONNECT WITH ASHNA
✨ On TikTok and Instagram @ohmygoshna
✨ Join Saffron at www.joinsaffron.com
Hosted by @kirstimcnabney 🎙
Find links, inspiration and updates on @thinkingaboutpodcast
This episode was edited by Amanda Wan of Wan Media
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