Let's Stop Mean Girl Marketing Techniques With Maddy Aucoin
Today, we're thinking about an ethical approach to marketing with Maddy Aucoin of By Maddy Aucoin.
Maddy Aucoin (she/her) is a website copywriter, business owner, and public speaker. She helps creative business owners with messaging that sells through trust, integrity, and empathy.
A former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or over exaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference.
In this episode, we discuss:
How she started her copywriting business after running a product-based business
Presenting yourself without being showy
Mean girl marketing and how we're staying away from that with our copy
Questions to ask yourself when running a business
How to write good copy and have a consistent voice
Finding creativity as a service-based business owner
Marketing techniques that are out
Running a business in a way that feels personal to you
CONNECT WITH MADDY
✨ On Instagram at @bymaddyaucoin
✨ On her website at bymaddyaucoin.com
Hosted by @kirstimcnabney 🎙
Find links, inspiration and updates on @thinkingaboutpodcast
This episode was edited by Amanda Wan of Wan Media
If you found the episode supportive or love the podcast, please feel free to leave a review to help the podcast grow 🤍